#WorryFree Celebrations. State Farm.

When the World Cup is on, the world around us shuts off. At least that’s how Latino’s see this grand event. We become so involved watching our teams play that we get lost in the celebrations – and that’s when destruction tends to occur. 

What happens when you enjoy the best soccer in the world with State Farm? You celebrate it to the fullest and without any worries. https://www.facebook.com/StateFarmLatino http://www.twitter.com/statefarmlatino http://www.statefarm.com/ http://instagram.com/statefarm

 

So we created a total market campaign that encourages World Cup fans to celebrate #WorryFree during this time of year. That way, if you happened to mistakenly break your windows or crash your car while celebrating, worry not - State Farm has you covered. 

The Digital and Social Media Campaign

We developed a Facebook tab where users were able to upload their celebratory videos and slow-mo them. We made a tutorial video to teach them how to do it. 

Uploaded by Diana De La Parra on 2015-10-13.

AND OF COURSE, WE ALSO MADE #WORRYFREE VIDEOS

We had videos for different latino countries so that we could share them in our social media platforms each time one of those countries scored or won a match. Here are a few examples. Check them out!

Uploaded by Diana De La Parra on 2014-11-16.

The Case Study.

Get a glimpse of the entire campaign.

Uploaded by AlmaAgency on 2014-11-17.