Glad Gain. Obsession & Unboxing.

Glad launched their New Glad trash bags with the scent of Gain. We needed to produce content videos & pre-roll. Creative thought about the consumer and people who might mistake the video as a typical Unboxing and Crazy Obsessions known as Strange Addictions. 

English

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This ideas is based on all the Gainiacs. People are obsessed with the scent of Gain and this is a play on that.